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We entered the sign industry as a failing business. The first challenge was to build our image out of the ashes and increase sales to become a sustainable business. The second challenge: the sign industry is a declining market. Since the recession, research shows us that companies are spending a lot less money on sign […]

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By Jeremiah Gardner on Brandistry The difference between brand and identity A question that seems to come up a lot in brand development is, “what’s the difference between a logo, identity and a brand?” After all, people often use them as interchangeable synonyms everyday. “Check out our new brand,” or “we are going through a re-design of […]

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BY KEVIN ALLEN | FROM PR DAILY| August 11, 2013 A truly great company logo becomes synonymous with its identity. Think about the McDonald’s golden arches, Apple’s apple, Coca-Cola’s cursive typeface, Nike’s swoosh and all the other iconic brand images that you remember.  But what does a logo say about your company?  For Yahoo, changing its longtime logo (its asymmetrical […]

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This is an informative article from marketingprofs.com By James George No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been taking the traditional route of using short-term tactics. They’ve lowered prices, instituted or expanded rewards programs, and spent more on advertising. However, those are expensive, and when […]

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