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We are an IMAGE company.

Our industry is the visual industry, and we are looking for creative ways to get our clients involved because we believe their image is one of the key components to any successful business or organization.

Our goal in 2015 is to reach out and inspire our customers to create, rebuild, define, or improve their image. The image of a company is a big part of its brand identity: the visual part, the tangible part, and the part which you can define with a thorough visual strategy. A company’s image is important. It can tell your story, communicate your values, and lay out your mission and goals to your audience.

We don’t need to reinvent the wheel, we strive to bring awareness to our clients. We want to express the importance of visual communication whether it’s through signage, print collateral, or digital media. Our products and services are the benchmark of any visibility strategy… it’s all about image! You can engage your audience to demonstrate authenticity, trustworthiness, creativity, and professionalism. You must set yourself apart from your competitors and demonstrate your dedication to quality, value, uniqueness, and dedication to your community.

 

What Do You Want Your Story to be in 2015?

Our wide range of products a services will help you get there.  We can help you assess your image, your needs and goals, and take your image to the next level.

For us, this year will be all about our clients. We plan to feature much more of our completed work both online and in our showroom. We will create “Featured Projects” as an ongoing visual strategy to inspire our audience to reach out to us for creative solutions. We love to offer our expertise and consult our clients about which products and services will best help them achieve their goals. We are also very excited to work with clients who know exactly what they want and have artwork ready for print. We exceed at completing projects to meet client deadlines. Our team is bursting with creativity and we simply want to help others succeed.

Let’s work together towards a successful 2015!
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About From Up North

From up North is a design blog focusing on promoting and inspiring creatives all over the world. We deliver inspiration within Graphic Design, Advertising, Photography, Illustration, Web Design, Motion Graphics, Print & Packaging just to name a few.

Packaging Inspiration | #1004

It is often said that 3 in 4 consumer buying decisions are made at the point of purchase. That is why it is crucial for product packaging to have maximum shelf presence. Great packaging should capture the shopper’s attention and give them enough information to close the sale. An effective package design should also build brand awareness and customer satisfaction in the purchase decision they make. In this packaging gallery, we present the latest of our findings from the wonderful world of packaging design. [See More Here]

by on

on FromUpNorth.com

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Fit Beyond Expectation

As one of our first clients, Diablo CrossFit has engaged us for many creative projects. From logo design, building signs and promotional designs, we have had great success communicating the brand’s image to their audience. Our favorite creative projects have been the brand’s apparel design. Diablo CrossFit is proud of their members, who compete in a growing arena of Northern California championships. Their members enthusiastically support the company by representing the brand image with apparel and peak athleticism.

Diablo CrossFit has several locations across the Bay Area, which are all stocked with top-of-the-line equipment and trainers. They stay active in the CrossFit community and consistently update their website with events, member achievements, and exercise philosophy. The company understands the importance of their brand image. In a growing fitness industry, the mandate for our creative team is to keep their message strong and their image exciting. We look forward to more work with the brand, strengthening our creativity with Diablo CrossFit vigor and intensity.

from diablocrossfit.com:

WE ARE DIABLO

Our Mission is simple: make clients “fit beyond expectation.”  Founded in 2005, we pride ourselves on our experienced Coaches, our intelligent workout programming, our robust class schedule, our beautiful facilities, and our incredible community.  Take a look around our site.  Check out others.  Then, come to Diablo.  Whether you’re brand new to fitness or a competitive athlete, you’ll be glad you did.

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The Design Blog is a great source for creative inspiration, where the curator hand picks subject matter and showcases quality design work from around the world.

About The Design Blog

Founded, designed and curated by Ena Baćanović - graphic designer based in Zagreb – Croatia, The Design Blog brings you carefully picked high quality inspiration, featuring works of designers and design studios from all over the world, with the main focus on young designers/ students. Except from the daily inspiration, whole week is filled with different types of inspiring posts and sections that are design-related.

The Design Blog started up in 2011 as a personal inspiration board of Ena Baćanović, but quickly after that it became clear that this will not be just a personal website. Ena is working really hard to bring the best content to your screen, trying to create the most interesting space for inspiration on the internet.

About Ena Baćanović

Name is Ena Bacanovic, but Ruby for everyone. 22 years old, from Vinkovci / Croatiabut am now living and working in Zagreb / Croatia. My first encounter with Graphic Design was back in the days of Elementary school, in Art class, and since then, design is something that I do every day. I love making simple and clean things that have complicated stories behind them, with a dose of humor, if possible. When I’m not on the computer working on a new projects or sleeping, I play drums in a female band Punchkeand run The Design Blog.

 

from thedsgnblog.com

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We entered the sign industry as a failing business. The first challenge was to build our image out of the ashes and increase sales to become a sustainable business. The second challenge: the sign industry is a declining market. Since the recession, research shows us that companies are spending a lot less money on sign and print products. So, we have focused on providing a broader range of products and services. From graphic design, apparel, printed collateral, and many new sign products which weren’t offered by the previous owners, our clients have been able to get more from our business. More than a sign shop, GLT Signs is a graphic design and custom print studio. We have spent time building our new image in our local community and this has allowed us to develop our focus so we can better market ourselves to the greater Bay Area. Now, after 9 months of being in business, we are working towards expansion.

Our new mission is to increase sales as a production company and also operate as a design agency. As a production company, we market ourselves to business owners, property managers, contractors, and architects to bid on jobs with a large scope of work. This allows for our products to be more effectively integrated with the client’s company image. As a design agency, we market ourselves to businesses which will need to develop (or re-develop) their company image. For a new company startup, it will be easy to see the value in our services. We develop brand identities, which include logo design, style guides that define the company image and message, web design and marketing strategies. All of these products are necessary to a company’s success. They should be designed congruent and accurately represent the company image. The company’s image (the brand) should be easy to recognize and make a great impression on their prospective audience. For this reason, we find our combination of design and print production services effective. Our knowledge of industry products give us insight to how the brand image can be most effective. Also, our access to a larger network of industry resources makes us confident that we create thorough marketing and visibility strategies.

We are ambitious. Our company does not easily mold into an industry category. We are satisfied to know that we are sufficiently “outside of the box” to make our business succeed. We love our Downtown Martinez community and we look forward to bringing our products and services to more regions in the Bay Area.

-James

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house industries

THE BASICS

Known throughout the world as a prolific type foundry, House Industries has made a considerable impact on the world of design. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. In their illustrious career, House artists have mastered a large cross-section of design disciplines. Their typography deftly melds cultural, musical and graphic elements. From early forays into distressed digital alphabets to sophisticated type and lettering systems, House Industries’ work transcends graphic conventions and reaches out to a broad audience. What ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter.

HOUSE AESTHETIC

The House aesthetic has always been an unconscious one. Although a couple of us have fancy college art degrees, we’ve always considered ourselves blue-collar designers. The fact is, we were attracted to design before we knew what it really was. Exposure to graphic design came through assorted American sub-cultural phenomena from the past few decades, such as the hardcore music scene, skateboarding and video games. It also didn’t hurt to have pinstriping dads who built hot rods and older brothers who collected Mad magazine. Not surprisingly, mimicking Santa Cruz deck graphics was incredibly formative, as were the countless hours spent perfecting the interlocking letter forms of Priest and Maiden logos on notebook covers and jean jackets. We absorbed the lettering that surrounded us, even though it would be years until we were schooled enough to recognize that the Thrasher masthead was a stylized rendition of Banco.

As we became more formally educated about graphic design, our heroes appeared to be conspicuously absent from the history books. Where was Al Jaffee and Don Martin who illustrated serials for Mad or Norm Saunders who painstakingly painted many of the Wacky Packages stickers? Their work was not irrelevant or disposable; as far as we were concerned it represented real design. It wasn’t overly clever “design for designers;” it was honest commercial art accessible to everyday people, like us.

from houseind.com

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By  on Brandistry

The difference between brand and identity

A question that seems to come up a lot in brand development is, “what’s the difference between a logo, identity and a brand?” After all, people often use them as interchangeable synonyms everyday. “Check out our new brand,” or “we are going through a re-design of our brand,” or my favorite, “do you do branding?”

To answer this question, let’s start with some definitions.

What is a brand?

First, what is a brand? It seems as if a myriad of definitions have been floated out into the business lexicon to attempt to define exactly what a brand actually is. We’ve heard experts and practitioners alike define the word brand in differing ways with statements like, “a brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers,” or “a brand is a gut feeling,” or even “a brand is what people say about you when you leave the room.”

It’s no wonder there is so much murky water around our understanding about what a brand really is, and more importantly, what that means to the work of building value with it.

Let me be clear: a brand is the relationship between an organization and an audience.

Read More

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Studiojuice:

Established in 2005, our agency comprises creatives, planners, designers, technologists and producers who sit together in hybrid teams to create exciting and innovative campaigns for some of the world’s most recognised names.

Our expertise in branding, digital, retail design and live experiences deliver outstanding results that go beyond our clients’ expectations.

We are located in the heart of bustling Charlotte Street, London. Natural sunlight, a handmade workbench and a 7 ft tall bear all work together to create a warmth and character that keeps us creative and happy.

South Town Red Ale Branding

South Town Red Ale is a new collaboration cask ale, developed by the head brewers of Adnams of Southwold and Camden Town Brewery.

Our friends at Camden Town Brewery asked us to create the branding and visual identity for this limited-edition cask ale. Playing on the imagery of each breweries’ hometown – the lighthouse of Southwold and a castle of Camden – we designed the logo and pump clip that encompasses the spirit and bold taste that is South Town.

See More

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BY  | FROM PR DAILY| August 11, 2013

A truly great company logo becomes synonymous with its identity. Think about the McDonald’s golden arches, Apple’s apple, Coca-Cola’s cursive typeface, Nike’s swoosh and all the other iconic brand images that you remember. 

But what does a logo say about your company? 

For Yahoo, changing its longtime logo (its asymmetrical “Y” with a leaning exclamation point) is a way to signify a new way forward. 

This marks the first time in 18 years that Yahoo will overhaul its logo. It’s part of the company’s “30 days of change” marketing campaign, during which it will display one potential logo option on its various sites each day for the next 30 days before the final version is revealed Sept. 5.

“The logo is your calling card, identity, manifestation,” Chief Marketing Officer Kathy Savitt told USA Today. “The Yahoo logo is iconic; some people love it, some people hate it. We decided to change it, to reflect new products … and depict our next chapter.” 

For more on what a logo means to a company, check out this infographic designed by 123Print:

This article is from Entrepreneur.com

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